Recently, I received a question from a wonderful IG friend about the growth of my instagram account over the last year. She asked if I had implemented anything in particular — was there something that really changed the game for me? Or was it more of a natural unfolding over time?
Around the same time, I came across a reel with the title: how to grow your followers X amount in a week. Reading the tips on this highly shared, visually stunning reel made me giggle. Literally everything they were suggesting was the exact opposite of what has worked for me on social media.
Firstly, I feel SO grateful I can giggle and smile at this now. For a very long time, watching content like that would throw me into a negative feedback loop, circling around why I would never ‘make it’ (whatever that means), focusing heavily on what was wrong with ME and wondering why this approach felt so weird and icky and hard and ultimately, never worked.
Now I look at it, and I think: isn’t it so wild how different
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